The "LIFE PER MENCHETTI" project was born by the need to manage the acceleration of the company's growth (due on the one hand, to the opening of multiple stores and on the other, to the introduction of new products on the market), and by the need of the company to be supported in order to effectively deal with this huge evolution and commercial expansion; for these reasons Menchetti has conferred a special power of attorney to the Temporary Manager DR. Alberto Tivoli who, also making use of his own collaborators, was able to structure a team within the company dedicated to marketing management and communication system creation suitable for the development of activities intended for the best construction and promotion of the brand, both directly at the company’s points of sale, and externally, coordinating the activities of the parties involved.