This year we decided to tell the story of Christmas with a pinch of irony and a large dose of sweetness: “Too good to give as a gift”. This is how we want to celebrate our panettoni, pandoro and all the other Christmas products made with passion and with an eye on tradition, especially that of our territory.
The claim, which winks with irony at the tradition of Christmas gifts, aims to enhance the quality of artisanal productions, made with selected ingredients and traditional methods. An irresistible invitation to indulge in a moment of pure pleasure, perhaps forgetting conventions for a moment.
With this campaign we want to invite you to rediscover the joy of giving yourself – or giving someone – an authentic Christmas, made of unique flavors that will never be forgotten.